
companies have developed outdoor advertising that has tiny cameras placed in it. the cameras read characterstics of the person standing in front, such as face shape and height, to determine their general age group and gender. from there, the billboard digitally serves the "appropriately" targeted ad. the next stage of that "targeting" is by race.
so for instance, my husband (white, adult male) would get ads for things like mayonaise, dockers, jobs, radiohead concerts, rental properties in the hamptons, and kate hudson. i, however, (asian, adult female) would get ads for things like ramen, christianity, lusty old men, ESL classes, cleaning products, hello kitty purses, and nail salon equipment.
i should stop there....but here's a link to the nytimes.com article about it [Link]
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