Tuesday, June 3, 2008

tom cruise predicts the future

so, remember that creepy feeling you got when you watched "minority report" and the gap asked tom cruise if he wanted to try on size whatever pants based on scanning his black market eyeballs? we are now one step closer to those black market eyeballs, drugs in small single dose inhalers, and drugged up bald, very, very white people that can predict the future.

companies have developed outdoor advertising that has tiny cameras placed in it. the cameras read characterstics of the person standing in front, such as face shape and height, to determine their general age group and gender. from there, the billboard digitally serves the "appropriately" targeted ad. the next stage of that "targeting" is by race.

so for instance, my husband (white, adult male) would get ads for things like mayonaise, dockers, jobs, radiohead concerts, rental properties in the hamptons, and kate hudson. i, however, (asian, adult female) would get ads for things like ramen, christianity, lusty old men, ESL classes, cleaning products, hello kitty purses, and nail salon equipment.

i should stop there....but here's a link to the nytimes.com article about it [Link]

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