when you're not looking, this poster beats its wife

from jalopnik, amnesty international has developed anti-domestic abuse ads in Germany that changes based on where you're facing. if you're looking at it, the couple is nice and happy. when you turn your head, he starts beating the crap out of her. i don't enjoy domestic abuse, but this is a great example of creative leveraging media and vice versa. and it makes a real statement and creates impact. love it. (and hate domestic violence)